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Here are our must reads for Product Managers!
This is the bible for your startup when it comes to data, product and analytics. Without a data driven decision, we’re guessing at what users might want. And if you’re tracking the wrong metrics, you aren’t going to be sure if you’re headed in the right direction.
While it’s on the wordier side, you can always pick the most relevant sections to where you are in your startup journey. And feel free to come back to it at various parts of your journey as a manual for analytics.
Lean Analytics can help you get clarity on making better data driven decisions, and what metrics to track.
This should be the first book that every aspiring product manager reads. It’s the best overall book to get started with product and walks you through the beginning of finding customers all the way past your MVP. It’s more an overall outline of what you need to know for your role as a product manager.
And it’s an especially good book to read if you’re just getting into working at a startup! The Lean Product Playbook can help you determine your target customers, create a product strategy by finding underserved needs, and even build your MVP.
While this isn’t directly a book for product managers, it’s all about product interviews and how to run them effectively. The number one thing you should be doing is making sure you are using features that your users want. But if you don’t know how to run an effective user interview as a product manager, you will be building blind.
There are many components of a successful user interview and a big one that Hansen discusses in the book is making sure you aren’t leading the interviews.
Measure what Matters by John Doerr is all about driving growth. It’s helpful for the product manager that wants to learn all about OKRs. And it’s a fun read on a few famous case studies in tech as well!
Escaping the build trap by Melissa Perri is great for the product manager leaders that want to help their organizations by scaling. It’s the manual for supporting the entire organization of product managers and enabling them to make better product decisions. At the forefront of the book is the theme of focusing on not input, but true results in product. And how you can set up your organization to be better at doing just that.
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